Okay, ignore that this is a granola company’s commercial.
And they may have cherry-picked to prove a point.
The fact that even these kids exist is terrifying.
Just watch the video. And cringe. Mourn. Cry. Then go do something about it!
Children are obsessed with technology, and Nature Valley wants us to be afraid. Very afraid.
That seems to be the message of this new ad for the granola bar company, which asks three generations of families: “When you were a kid, what did you do for fun?”
The elder two generations share memories of blueberry picking, sledding, fishing trips, and playing baseball as airy music plays in the background.
But then it’s the younger generation’s turn, and ominous music suggests these kids aren’t exactly frolicking in the grass and soaking in the sunshine. The kids detail that they spend five hours a day texting, emailing, tweeting, browsing the computer, or playing video games as the parents cry or lament the death of the good old days.
This is not okay people. So, so, the opposite of okay!
Go volunteer to take your niece or nephew to the park, or go hunt for cool leaves and flowers in the park. Grow a flower or even spider plant and give it to a kid! Take action!