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Good smells equal good acts

People are unconsciously fairer and more generous when they are in clean-smelling environments, according to a soon-to-be published study led by a Brigham Young University professor.

The research found a dramatic improvement in ethical behavior with just a few spritzes of citrus-scented Windex.

Katie Liljenquist, assistant professor of organizational leadership at BYU’s Marriott School of Management, is the lead author on the piece in a forthcoming issue of Psychological Science. Co-authors are Chen-Bo Zhong of the University of Toronto’s Rotman School of Management and Adam Galinsky of the Kellogg School of Management at Northwestern University.

The researchers see implications for workplaces, retail stores and other organizations that have relied on traditional surveillance and security measures to enforce rules.

“Companies often employ heavy-handed interventions to regulate conduct, but they can be costly or oppressive,” said Liljenquist, whose office smells quite average. “This is a very simple, unobtrusive way to promote ethical behavior.”Perhaps the findings could be applied at home, too, Liljenquist said with a smile. “Could be that getting our kids to clean up their rooms might help them clean up their acts, too.”

The study titled “The Smell of Virtue” was unusually simple and conclusive. Participants engaged in several tasks, the only difference being that some worked in unscented rooms, while others worked in rooms freshly spritzed with Windex.

Read more about the results and see a video clip of Katie Liljenquist talking about her study: byunews.byu.edu/smellofvirtue

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